30 May Happy Birthday STC!
Happy Birthday STC! I can’t believe how quickly a year has flown by! Then again, I can’t believe how much we have accomplished in only a year. I started Scout’s Instagram page as a personal hobby and a digital journal to keep friends and family updated on Scout’s growth and fashion finds. Let’s face it, I’m obsessed with clothes and I gave birth to a little girl, isn’t that a reason to shop? After gaining 10,000 followers on Instagram, I created a blog. To my surprise the blog began to grow a lot quicker than I thought and I knew I had to devote more time into this hobby that suddenly turned into my career.
In February an article was published by Mackenzie Kruvant on BuzzFeed about Scout’s Instagram that went viral! I had no idea what was happening as I began to see a flood of followers and comments hit our account. The numbers on our blog went through the roof and the next day I found myself buried in over 300 emails. The positive feedback went beyond my expectations and I was completely stunned. I sat there looking at my inbox like a deer in headlights. How in the hell was I suppose to answer everyone, take photos, be a mom, blog and breath? The answer was pretty simple, you just do it! My days start three hours before my daughter wakes and she only attends school three days a week. I tackle the mornings by answering emails and spend the afternoons visiting showrooms and speaking with daytime talk shows like Ellen Degeneres. Ok, I only spoke with Ellen’s team a few times but it sounds good.
I quickly realized that there is a s serious market for a children’s lifestyle blog that also showcases mommy/daughter fashion. We are evolving and I’m really looking forward to what the future has in store for STC. Stay tuned as we launch our youtube channel this summer along with lots more inspiring content. I would love to do a story on how to start a children’s blog including the necessary steps it took to get here. Just drop us a comment below and let us know if you’re interested.
I can write all day but I don’t want to start rambling so I just want to thank all of our followers and readers for your positivity and kind words of encouragement! I try my hardest to answer every one of my emails and Instagram comments. I think social media is an amazing space and it’s called “social” for a reason so don’t ever hesitate to reach out to us. As always, thanks for stopping by!
LS and Sai