Happy Birthday STC!

Happy Birthday

Happy Birthday STC! I can’t believe how quickly a year has flown by! Then again, I can’t believe how much we have accomplished in only a year. I started Scout’s Instagram page as a personal hobby and a digital journal to keep friends and family updated on Scout’s growth and fashion finds. Let’s face it, I’m obsessed with clothes and I gave birth to a little girl, isn’t that a reason to shop? After gaining 10,000 followers on Instagram, I created a blog. To my surprise the blog began to grow a lot quicker than I thought and I knew I had to devote more time into this hobby that suddenly turned into my career.

In February an article was published by Mackenzie Kruvant on BuzzFeed about Scout’s Instagram that went viral! I had no idea what was happening as I began to see a flood of followers and comments hit our account. The numbers on our blog went through the roof and the next day I found myself buried in over 300 emails. The positive feedback went beyond my expectations and I was completely stunned. I sat there looking at my inbox like a deer in headlights.  How in the hell was I suppose to answer everyone, take photos, be a mom, blog and breath? The answer was pretty simple, you just do it! My days start three hours before my daughter wakes and she only attends school three days a week. I tackle the mornings by answering emails and spend the afternoons visiting showrooms and speaking with daytime talk shows like Ellen Degeneres. Ok, I only spoke with Ellen’s team a few times but it sounds good.

I quickly realized that there is a s serious market for a children’s lifestyle blog that also showcases mommy/daughter fashion. We are evolving and I’m really looking forward to what the future has in store for STC. Stay tuned as we launch our youtube channel this summer along with lots more inspiring content. I would love to do a story on how to start a children’s blog including the necessary steps it took to get here. Just drop us a comment below and let us know if you’re interested.

I can write all day but I don’t want to start rambling so I just want to thank all of our followers and readers for your positivity and kind words of encouragement! I try my hardest to answer every one of my emails and Instagram comments. I think social media is an amazing space and it’s called “social” for a reason so don’t ever hesitate to reach out to us. As always, thanks for stopping by!


LS and Sai


  1. Ada Flores
    May 30, 2015 / 12:31 PM

    Happy Birthday we are so happy for you guys and we truly enjoy following you for fashion tips and all the cuteness Scout does on her snapchat congrats

  2. May 30, 2015 / 1:20 PM

    Hi Girls! You are both just amazing! You look so beautiful together! I am writing to you from Florence (Italy). I just start my blog from a couple of days and hope to make it grow little by little. Any advice? Mom and dad are doing jewelry and I really wish to make a line on my own for sassy and stylish kids. My dad was born in NYC so hope one day to came and have the chance to meet you! 🙂 You can find us here:



    I’ll keep following you eager to see you new posts!


    • June 1, 2015 / 11:27 AM

      Congrats on your blogging journey! I will write a post about blogging very soon, but you should check out our tips on photography in todays post. hope you can make it to NYC one day.



  3. May 31, 2015 / 11:30 AM

    A huge Happy Blog Birthday to you gorgeous girls. You guys are rocking it and may your success carry onwards and upwards. We have loved sharing blog swaps with you and hope to do many more. Not only has it been great working together but we have loved the friendship side we have been able to share.
    Big love from over the Pond xS & A x

    • June 1, 2015 / 11:24 AM

      We heart you tons girls! Hopefully we can meet this fall!

  4. May 31, 2015 / 7:58 PM

    Happy Birthday STC ! So glad I found your blog, you two are so inspiring.I wish you more projects in the future

    • June 1, 2015 / 11:24 AM

      Thanks so much for your well wishes and for stopping by!



  5. Britney Williams
    June 1, 2015 / 5:01 AM

    Happy Birthday STC! I came across your blog through your instagram page, so happy that I found it, love all your updates, pictures etc. You and your daughter are absolutely beautiful! I would definitely be interested in how to start a children’s blog post, I hope that you will do it soon. May God continue to bless you both with every success and happiness xxx

    • June 1, 2015 / 11:23 AM

      Thank you so much for stopping by Britney and for your kind words! I will definitely be writing an article about blogging very soon. If you are interested in learning how to take photos then you should read today’s post. Have a great week!



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